One of the greatest issues we face bringing a relatively new product into the Australian marketplace is consumer awareness. Even to the person who is a die-hard, product-savvy green consumer or one who has watched loved ones battle skin reactions from excema, psoriasis or chemical sensitivities the notion of soap nuts, a natural and raw alternative to laundry powders can be a hard one to fathom. I mean, how can nuts clean my clothes?

This week I have been in South Western Victoria answering those sorts of questions. Most predominantly is the question as to why someone called them soap nuts when they are really berries and when allergies have people wary of any reference to nuts. For your reference, I do not know the answer to this, it is not a reference we have created, so my best guess is that the person who did was nuts themselves.

A very big part of Green & Nutty's role in the community to is provide resources to both retail outlets and community groups, as well as the public, to allow them to educate themselves on the the natural product alternatives that are in the Australian marketplace and that they don't have to settle for some market dominating products which can contain harmful chemicals to both humans and animals alike.

We thoroughly enjoyed our visit to the area and we were glad at the response that we got to our visits. It is my strong hope that we may have picked up a stockist or two along the way. Of course, time will tell.